Alexandra Friedman

set & production design | costume design | fabrication

Alex Friedman creates environments for performance - on screen, on stage, and on the body. She is especially excited about new work and having an open collaborative process. Alex aims to engage diverse audiences, exploding their preconceived notions of what film and theatre can be, and is interested in media that embrace the tactile craft of design and the beauty of the handmade.

Born in St Petersburg, Russia, Alex is a native of New York City and an alumna of Brandeis University and CalArts. Her design work for theatre has been presented at the Edinburgh Festival Fringe and throughout the SF Bay Area and LA.

Alex recently completed jobs as a set designer on a new series for Bix Pix and on Guillermo del Toro’s new stop-motion Pinocchio film, produced by Shadowmachine and Netflix. Her first feature as a set designer, LAIKA’s stop-motion Missing Link, won the Golden Globe for Best Animated Feature in 2020. She is currently open to new opportunities.

Costume design

on time, directed by xavier burgin

On Time is a short film exploring the trials of the working homeless. Renee Johnson has lost her job and her home, but desperately wants to build a better life for her seven-year-old daughter, Imani. When Renee finally receives a call for a promising position after six months of unemployment, she finds herself unable to reach her babysitter, and in an act of desperation, leaves Imani in the car as she goes in for her interview. Renee lands the job, but walks outside to find her decision has led to a much more terrible situation. 

For the costumes in this piece, I explored what it meant to have gone from being in the middle class to living out of one's car in the early twenty-first century. What essentials does a person hang on to as she tries to pull herself back up economically? How are individuals' financial situations visible through clothing, and how are they hidden?

On Time is a proof-of-concept piece from the larger feature script, Rough Around The Edges, which made it past the 1st round of The Sundance Screenwriter’s Lab. The full script follows Renee Johnson’s larger arc through the loss of her child, juvenile dependency court, and the fight to get back her daughter. It is also an official selection of The American Black Film Festival’s HBO Short Film Competition. 

Starring Inger Tudor, Araija DaCosta, Kevin Craig West, John Marrott, Louis Baker, Wesley Timmons, Kathy Goral, Meredith Riley, and Amani Starnes

Written by Tiara Marshall and Xavier Burgin

Produced by Kendra Cole, Tony Ducret, Tim Astor, and Mario Rodriguez

Cinematography by Mario Rodriguez

Editing by Angelica Lopez

Production Design by Guillermo Ortiz

Hair and Makeup by Yvette Rishton

Copyright © 2022, Alexandra Friedman. All rights reserved.