Alexandra Friedman

set & production design | costume design | fabrication

Alex Friedman creates environments for performance - on screen, on stage, and on the body. She is especially excited about new work and having an open collaborative process. Alex aims to engage diverse audiences, exploding their preconceived notions of what film and theatre can be, and is interested in media that embrace the tactile craft of design and the beauty of the handmade.

Born in St Petersburg, Russia, Alex is a native of New York City and an alumna of Brandeis University and CalArts. Her design work for theatre has been presented at the Edinburgh Festival Fringe and throughout the SF Bay Area and LA.

Alex recently completed jobs as a set designer on a new series for Bix Pix and on Guillermo del Toro’s new stop-motion Pinocchio film, produced by Shadowmachine and Netflix. Her first feature as a set designer, LAIKA’s stop-motion Missing Link, won the Golden Globe for Best Animated Feature in 2020. She is currently open to new opportunities.

SET DESIGN

VASALISA (THIS RITUAL WAS NOT MY IDEA), DIRECTED by SAMANTHA SHAY with text by gerri ravyn stanfield

Vasalisa (this ritual was not my idea) is an original devised performance by internationally recognized Portland-based artist collective Source Material. Based on the ancient Russian folktale of the Baba Yaga, Vasalisa is a dream-like piece exploring the retrieval of the intuition as a collective initiatory experience, told through image, physical theatre, and traditional songs from Eastern Europe. Vasalisa integrates ritual with theatre in ancient and unprecedented ways, pushing the boundaries between content and form.

Produced by Source Material at the Headwaters Theater in Portland, OR in 2017

Created & Conceived by Samantha Shay and Gerri Ravyn Stanfield